The Truth about Mineral Makeup!

I have been wanting to talk about this and hopefully clarify some information you may or may not have about the Mineral Makeup movement 😉

There is a lot of talk about it being amazing for you and your skin, perfect for every skin type, etc. So I wanted to be able to quote and give you 120% correct info so that you can make an informed decision and not have people and companies throwing so many myths at ya! I personally am not a huge fan of mineral (or all powder) types of makeup, but that is ME and MY preference.  I hope after reading this you will completely understand what is true and what is just a marketing ploy to get you to fall in love 😉  Now I worked with an amazingly talented makeup artist a few months ago in a workshop and he has covered this better than anyone could attempt to! Kevin James Bennett (AKA- Blenderella!) is an Emmy award-winning MUA and just an all around fantastic person!  Like I said he has written a “Truth vs. Hype” about mineral makeup and since there is no way to top what he says, I’ve decided to just put his words on here for all of you to read.  Please take a few minutes and read through all of it so that you can be a very educated consumer and know exactly what/why you are buying!

This is right from KJB’s site (and yes, he knows I posted it to mine 🙂  He is very well-educated on the subject…you should also check out his “In My Kit” page for some great product tips!

Mineral Makeup – TRUTH vs HYPE

Posted by:

It’s about time we separated the truth about mineral makeup from the marketing hype.

Mineral Makeup HypeDisclaimer – I’m not a mineral makeup hater and I agree that not all mineral makeup is created equally.  Problem is, I can’t turn a blind eye to the hype coming from corporate marketing mercenaries. They churn out misleading and often subjective information as if it were indisputable truth.    They use scare tactics as sales pitches to traumatized consumers into buying their products.  They unilaterally call “non-mineral” makeup un-natural and potentially dangerous (when it’s soooooooooo un-true).

You mineral makeup marketing bullies need to think before you speak, especially when you’ve got quite a few skeletons hidden in your own closet…I’m just sayin’!

Hype – Mineral makeup is better for your skin.

Truth – Let’s rectify the biggest misconception in the makeup industry – ALL foundation is made of minerals…mineral pigments.  Did you hear me?  I said ALL foundations!  Mineral pigments such as mica, oxides, dioxides and ultramarines have been used to create color cosmetics for a VERY long time.   Red, Yellow, and Black Iron Oxides, Ultramarine Blue and Titanium Dioxide (white) are blended in a myriad of combinations to create global skin-tone complexion products. ALSO – Mineral makeup has no special health or beauty properties and can cause problems the same as any other makeup.  They make claims about being “purer”…really?  There’s no scientific data to prove mineral makeup is more pure than other forms of foundation (because it’s not).  ALL minerals can contain trace elements of things that are definitely NOT skin friendly.  Some dermatologists try to justify this by claiming mineral makeup eliminates classic “irritants” like fragrances, binders, synthetic dyes, and preservatives.  They claim it can be “considered” purer and kinder to the skin.  Read that again…”considered” (opinion, not fact).  Besides, some mineral makeup companies could care less about “purity” and use plenty of questionable ingredients anyway.

Hype – Mineral makeup only has “good for you” ingredients.

Truth – Some mineral makeup ingredients are definitely safer than others…but some are pretty bad if you have certain skin “challenges”. A pearlizing agent that gives most mineral makeup that coveted skin-like glow is Bismuth  Oxychloride (BO).  This common mineral makeup ingredient is actually a synthetic by-product of lead and copper, mixed with chloride and water. Because it is made from a combination of minerals, marketing and PR folks are allowed to call it natural. Problem is, it’s been revealed as a major skin irritant and can cause itching or rashes.  Even worse, used consistently on the wrong skin…it can cause cystic acne!  It’s definitely an ingredient you should avoid if you already have acne, rosacea or sensitive skin. Lovely light reflective Mica crystals (which do come from the earth) are found in EVERY mineral makeup.  But if the crystals are not milled finely enough, they can cause slight topical abrasion to the skin during makeup application (swirl, tap, buff…blah, blah ,blah).  This is very bad news for the aforementioned tender skin types.

Hype – Mineral makeup is great for sun protection.

Truth – Mineral makeup is not a substitute for actual UVA/UVB protection which should be applied at the skincare level.  I’m quite aware that some brands of mineral makeup have FDA approved ratings of 20 SPF or higher and advertise recommendations by the Skin Cancer Foundation.  However, to achieve any form of actual protection, the makeup must be applied in a continuous, opaque layer.  I don’t know many consumers who pay that much attention to their application.  Besides, that type of application would negates the purpose of mineral makeup…which is to “appear” natural looking.  Only my opinion, but it’s totally reckless of cosmetic companies to lead people into believing they’ll get adequate protection from a color makeup product…ALONE.

Hype – Mineral makeup is so pure you can wear it to bed.

Truth – Most dermatologists cringe at the thought of patients sleeping in any kind of makeup.  Dr. Dennis Gross, a NYC dermatologist and creator of MD Skincare, said in an interview, “One of the biggest mistakes women make is going to sleep with their makeup on.” Sleeping in your mineral makeup not only can create acne breakouts, but that “healthy” makeup can become impacted in pores, making them appear larger. Oh yeah, crater sized pores, so pretty…NOT!

Hype – Mineral makeup is great for every skin type.

Truth – According to a special report by beauty product expert Paula Begoun, author of “The Beauty Bible,” mineral makeup is best suited for normal to slightly oily skin.

Mineral makeup, though it absorbs oil, will “grab” and create a paste-like mess in very oily areas.  People with acne might appreciate that mineral makeup has less irritating ingredients.  But to get the coverage they need, the makeup has to be applied in multiple layers, and the result ends up looking as unnatural and caked on as any other type of makeup.

Dry skins don’t have much more success, since mineral makeup will grab just as easily on a dry patch as an oily one.  Mineral makeup also settles in and accentuates fine lines VERY easily (can I hear a “hell to the no” from those of us over a certain age).

The claim that mineral makeup is hydrating is “just ludicrous,” says Ms. Begoun. The very nature of the powdered ingredients makes them absorb not only oil, but critical moisture that every skin-type needs to retain.

The Absolute Truth – So as you can see, deceptive marketing and carefully worded claims can lead us to believe that mineral makeup is “better”.  Truth be told, while mineral makeup may sometimes have less irritating ingredients, it’s definitely NOT the best choice for all skin types.

In Closing – I’m not saying don’t use mineral makeup.  It’s one of MANY choices and might be the perfect fit for you.  I’m just pointing out that cosmetic technology provides MANY excellent makeup formulas and they’re just as good (sometimes better) than minerals alone.  Step away from the marketing hype and choose a makeup formula designed for your specific skin-type that addresses your coverage needs.

8/19/11 Addendum – Many professional makeup artists contacted me with questions about using mineral makeup for photography after I published this blog.  Honestly, I have yet to find a mineral makeup that does not “strobe” (appear whiter/lighter) when used in professional flash photography.  I always have to use a separate matting product over the mineral makeup to prevent strobing…which adds an additional layer of powder…which can look obvious if the camera comes too close.  Darker skin tone colors in mineral makeup also tend to look ashy due to the high levels of titanium dioxide and zinc oxide.  I stick to liquid or cream foundation for standard photo work, it’s just easier.

For Foundation reviews and references, check out  IN MY KIT.

Copyright ©2010 MADE, LLC. –  All Rights Reserved

“Set The Stage” Face Primer

Set The Stage Makeup Primer fills, smooths and re-texturizes the skin in preparation for applying foundation. This unscented, ultra light-weight (but professional-strength) face primer goes on silky smooth before transforming into a light, matte micro-powder that provides exceptional binding properties beneath a wide-range of foundations, including cremes, powders and high-definition foundations.

Above is the official type for this product but let ME tell ya how much I love it!! First of all, Whip Hand Cosmetiques was created by one of my favorite makeup artist friends right here in Michigan 🙂  She gave me a sample to test out on my clients and see how I like it….well- I LOVE it!  A lot of women like the SmashBox Photo Finish primers but let me tell ya- This one blows them out of the water!  It only comes in clear (at least that I know of, or for now) but that’s really all you should need.  You really do only need a small amount of product to cover the entire face.  Every client (including myself) has fallen in love with this product and how velvety smooth it leaves the skin prepped for foundation.  If you are in the market for a new face primer- Whip Hand is definitely on my list of “Must Try Brands” plus you’re helping out the local small businesses 🙂

You tell me!

So now that there are a few people following 😉 Thank you by the way!

Is there any specific products you’ve been wanting to try? Or that you own and don’t know what you’re really supposed to do with it?! This would be the area to post and ask away!

 

So I will get some reviews of all kinds of products going over the next few weeks- but feel free to add yours if you’d like it covered!

Thanks 🙂

%d bloggers like this: